Best SEO Blogs to Follow in 2025
Why SEO Matters in 2025
Did you know that 68% of online experiences begin with a search engine? SEO is no longer optional—it’s a crucial component of digital success. Businesses that invest in SEO see higher website traffic, increased brand visibility, and improved conversion rates. With Google continuously evolving its algorithms, keeping up with the latest SEO trends is essential for staying ahead of the competition. Whether you're a small business owner, marketer, or SEO specialist, following the right SEO blogs can give you the knowledge and strategies to improve your search rankings and drive sustainable growth.
Summary
SEO helps businesses improve online visibility and drive organic traffic.
Stay updated on Google’s algorithm changes and ranking factors.
Discover cutting-edge optimisation strategies from industry leaders.
Gain insights into technical SEO, content marketing, and link building.
Learn from data-driven case studies and expert research.
These top SEO blogs provide invaluable resources for enhancing SEO knowledge and execution.
Summary
SEO is a vital component of digital marketing, helping businesses improve their online visibility and drive more organic traffic. By following the best SEO blogs, you can stay updated on Google’s algorithm changes, discover cutting-edge optimisation strategies, and gain insights from industry experts. Whether you're looking for technical SEO guidance, content marketing strategies, or the latest search engine trends, these top blogs provide invaluable resources to enhance your SEO knowledge and execution.
1. Google Search Central Blog
Google Search Central Blog is the ultimate resource for anyone serious about SEO. As Google’s official blog, it provides authoritative insights into the latest algorithm updates, best practices, and ranking factors. It is essential reading for marketers, business owners, and SEO professionals who want to stay ahead of Google's ever-evolving search landscape.
As the official voice of Google, this blog is the go-to source for the latest search algorithm updates, best practices, and technical SEO insights. Whether you're a beginner or an experienced SEO professional, Google Search Central provides invaluable guidance straight from the source.
Why Follow?
First-hand information on algorithm changes
Core updates and ranking factors explained
Best practices for mobile-first indexing, structured data, and page experience
2. SEMrush SEO Blog
SEMrush is one of the most well-known SEO tools, and their blog reflects the same level of expertise. Covering a wide range of SEO-related topics, from content marketing to paid search, the blog is packed with case studies, research, and expert opinions that provide actionable insights for businesses looking to grow their online presence.
A powerhouse in the SEO world, SEMrush’s blog offers deep-dive analyses, case studies, and actionable SEO strategies. Covering everything from keyword research to PPC, it’s an essential resource for marketers looking to optimise their digital presence.
Why Follow?
Expert SEO insights backed by data
Comprehensive guides on link building and content marketing
Regularly updated with industry trends
3. Search Engine Land
Search Engine Land is a news-focused blog that provides timely updates on SEO trends, Google algorithm changes, and digital marketing strategies. With contributions from some of the industry's most respected SEO experts, this blog is a must-read for professionals who want to stay informed on search engine updates and best practices.
This news-focused SEO blog provides breaking stories, in-depth analysis, and expert opinions on Google updates, search trends, and digital marketing. With contributions from top SEO professionals, it’s a must-read for staying informed.
Why Follow?
Timely updates on search industry news
Expert analysis of Google algorithm changes
PPC, SEO, and AI-driven search insights
4. Ahrefs Blog
Ahrefs is a powerhouse in the SEO industry, known for its deep-dive research and practical insights. Their blog focuses on data-backed strategies, offering detailed guides on technical SEO, link building, and content marketing. It’s perfect for marketers who prefer hands-on, actionable advice backed by real-world data.
Known for its data-driven SEO research and in-depth tutorials, Ahrefs’ blog is an outstanding resource for understanding technical SEO, link building, and keyword optimisation. Each article is backed by real-world data and case studies.
Why Follow?
Research-backed SEO experiments and case studies
Practical guides for content optimisation and backlinks
Insights into Core Web Vitals and site performance
5. Moz Blog
Moz has been a trusted name in SEO for years, and their blog is one of the best resources for both beginners and seasoned professionals. Featuring in-depth guides, Whiteboard Friday videos, and expert commentary, the Moz Blog simplifies complex SEO topics and makes them accessible to everyone.
Moz has been an industry leader for years, and its blog continues to offer valuable SEO resources. Whether you need an introduction to on-page SEO, local SEO, or link-building strategies, Moz has content suited for all expertise levels.
Why Follow?
Beginner-friendly and advanced SEO strategies
In-depth research on search engine algorithms
Whiteboard Friday videos for visual learners
6. Search Engine Journal
Search Engine Journal provides a mix of SEO news, expert insights, and how-to guides covering various aspects of digital marketing. Whether you’re looking for the latest Google updates or actionable SEO techniques, this blog has something for everyone.
A mix of news, guides, and industry insights, Search Engine Journal covers SEO trends, Google updates, and expert interviews. Their blog is great for both SEO beginners and professionals looking for actionable strategies.
Why Follow?
SEO and digital marketing news
Google algorithm updates explained
Regular expert guest posts
7. Backlinko
Backlinko, founded by Brian Dean, is a treasure trove of advanced SEO tactics. The blog is known for its in-depth case studies, expert link-building strategies, and high-quality content marketing tips. If you want to master SEO with detailed, actionable guides, Backlinko is a must-follow.
Founded by Brian Dean, Backlinko is known for high-quality SEO case studies and advanced link-building techniques. If you want actionable SEO tips that can improve your rankings, Backlinko is a must-follow.
Why Follow?
Cutting-edge SEO strategies
Data-driven link-building techniques
Deep-dive content marketing guides
8. Yoast Blog
Yoast is widely known for its WordPress SEO plugin, and their blog is just as useful. With a focus on on-page SEO, readability, and structured data, Yoast’s blog provides invaluable tips for optimising website content and improving search rankings.
A household name for WordPress users, Yoast SEO’s blog provides practical SEO tips focused on on-page optimisation, technical SEO, and user experience. It’s a great resource, especially for those using the Yoast SEO plugin.
Why Follow?
SEO tips tailored for WordPress
Tutorials on structured data, readability, and schema markup
Guides on optimising blog content for higher rankings
9. Search Engine Roundtable
Barry Schwartz’s Search Engine Roundtable is a go-to resource for breaking SEO news and discussions happening within the SEO community. Covering ranking fluctuations, algorithm changes, and expert insights, it’s perfect for those who want to stay updated on the latest industry trends.
This blog, run by Barry Schwartz, is a forum-driven resource that covers discussions from search engine marketing communities. It provides insights into real-time Google updates, ranking fluctuations, and SEO experiments.
Why Follow?
Covers breaking SEO news
Tracks Google algorithm volatility
Insights from SEO community discussions
10. Marie Haynes Consulting Blog
Marie Haynes is a leading expert on Google penalties and search algorithm updates. Her blog delves deep into Google’s ranking systems, E-E-A-T (Experience, Expertise, Authority, Trust), and site recovery strategies, making it a valuable resource for businesses dealing with traffic drops.
Marie Haynes is well known for analysing Google algorithm updates and penalties. Her blog provides insights on Google’s ranking factors, E-E-A-T (Experience, Expertise, Authority, Trust), and SEO recovery strategies.
Why Follow?
Google penalty recovery tips
In-depth analysis of search ranking updates
SEO strategies for long-term website health
11. Aleyda Solis SEO Blog
Aleyda Solis is a well-respected SEO consultant who shares her expertise on international and technical SEO. Her blog covers mobile SEO, voice search, and best practices for optimising multilingual and multi-regional websites, making it essential for global businesses.
International SEO expert Aleyda Solis runs a blog that focuses on technical SEO, international SEO, and mobile-first strategies. If you’re managing SEO across multiple regions, this is a must-read.
Why Follow?
Expert insights on technical and international SEO
Guides on mobile and voice search optimisation
Actionable strategies for multilingual websites
12. Detailed
Glen Allsopp’s Detailed blog provides advanced SEO case studies, growth tactics, and technical insights. Known for uncovering hidden ranking strategies used by top-performing websites, this blog is a must-read for those looking for high-level SEO analysis.
Glen Allsopp’s Detailed blog is packed with SEO growth tactics and case studies. It provides behind-the-scenes insights into how successful websites achieve high rankings.
Why Follow?
Deep-dive SEO analysis and research
Actionable website optimisation tips
Case studies on SEO growth strategies
13. Growth Memo
Growth Memo by Kevin Indig provides a blend of SEO and growth marketing insights. Covering advanced strategies, data-driven frameworks, and organic search trends, this blog is ideal for marketers looking to integrate SEO into their overall business growth strategy.
Written by Kevin Indig, Growth Memo provides strategic insights on SEO, content marketing, and growth tactics. It is particularly valuable for professionals looking to understand how SEO fits into a broader business strategy. Indig shares deep insights from his work with leading tech companies, offering frameworks and mental models to help businesses scale through organic search.
Why Follow?
Advanced SEO and growth marketing insights
Data-driven frameworks for scaling organic search
Weekly updates on the latest SEO trends
14. PRINTFOLD Blog
How can we forget our own blog! We cover all kinds of topics focused on SEO, Content Marketing and Print Marketing. Check out our Blog here. You might learn something new and help your business succeed.
Final Thoughts
No matter where you are in your SEO journey, these top SEO blogs of 2025 will help you stay informed, implement new strategies, and improve your search rankings. Whether you're looking for Google algorithm updates, link-building techniques, or content marketing insights, these blogs provide everything you need to keep your SEO game strong. Check out our SEO services here.